FAQs
What is WHATS THE FRAGRANCE?
WHATS THE FRAGRANCE is a UK fragrance brand built around a simple idea: smelling incredible shouldn't have to cost a fortune. We create high-quality fragrances inspired by scent profiles people already know and love, at a more accessible price.
What does "inspired by" mean?
Our fragrances take inspiration from the scent profiles of well-known fragrances. They are our own WHATS THE FRAGRANCE products and are not made by, affiliated with, endorsed by or connected to the designer brands referenced. Any references are simply there to help customers find a scent profile they may already know and love.
Are your fragrances fake designer perfumes?
No. We do not sell counterfeit or fake designer fragrances. Every fragrance we sell is a WHATS THE FRAGRANCE product, supplied in our own bottles, packaging and branding.
Do your fragrances smell exactly like the originals?
Our fragrances are developed to capture the character and scent profile of the fragrances that inspire them, but they are not the originals and differences may be noticeable. Fragrance can also smell and perform differently depending on your skin, environment and application.
Why are your fragrances more affordable?
We focus our spending on the fragrance and customer experience rather than expensive designer branding, celebrity campaigns and luxury retail mark-ups. Our aim is simple: great fragrance at a price that makes sense.
What concentration are your fragrances?
Our fragrances are Eau de Parfum (EDP) with a 20% fragrance oil concentration.
How long do your fragrances last?
Our fragrances are developed with performance and longevity in mind. However, longevity varies depending on the individual fragrance, your skin, temperature, environment and how it is applied.
Are your fragrances vegan and cruelty-free?
Yes. All WHATS THE FRAGRANCE fragrances are vegan and cruelty-free.
Why do your fragrances have numbers instead of names?
The numbers are part of the WHATS THE FRAGRANCE identity. Each fragrance has its own number, making it easy to recognise your favourites while keeping the focus on discovering the fragrance itself.
What sizes are available?
Our fragrances are available in 10ml, 30ml and 100ml sizes, so whether you want to try something new, keep one with you on the go, or stock up on a favourite, there is an option for you.
How do I find the right fragrance for me?
You can explore our fragrances by Men, Women and Unisex, as well as by scent family and occasion. Whether you're looking for something fresh for everyday wear, something professional for work or something stronger for date night, our website is designed to make finding your fragrance simple.
Can men and women wear any fragrance?
Absolutely. Our Men, Women and Unisex categories are there to help you browse, but fragrance is personal. Ifyou love the way a fragrance smells, wear it.
Can I try a fragrance before buying a larger bottle?
Yes. Our 10ml size is a great way to explore a fragrance before choosing a larger bottle.
ORDERS & DELIVERY
How long does delivery take?
Orders placed before 12:30pm are usually dispatched the same day, excluding weekends. Orders usually arrive within 1-2 working days after dispatch, although delivery may take longer during busy periods such as Black Friday, Christmas and sales. Once your order has been dispatched, you'll receive a tracking link by email so you can follow your delivery.
Are orders tracked?
Yes. All orders are sent using a tracked delivery service. We usually use Royal Mail Tracked 24.
How can I track my order?
Once your order has been dispatched, we'll send your tracking details by email. You can use these to follow your parcel until it reaches you.
Do you deliver internationally?
We currently deliver throughout the UK. International delivery will be introduced in the future.
I've placed an order but haven't received a confirmation email. What should I do?
Please check your junk or spam folder first. If you still can't find your confirmation, contact us and we'll be happy to check your order.
Can I change my delivery address after ordering?
Please contact us as soon as possible. If your order hasn't already been processed or dispatched, we'll do our best to update the delivery details.
Can I change or cancel my order?
Contact us as soon as possible with your order number. We'll do our best to make changes or cancel your order before it has been processed or dispatched.
My tracking says delivered, but I haven't received my parcel. What should I do?
Please check around your property, any designated safe places and with members of your household or neighbours first. If you still can't locate your parcel, contact us with your order number and we'll help you investigate.
PAYMENTS & PROMOTIONS
What payment methods do you accept?
We accept major credit and debit cards, along with the payment options displayed at checkout. Available payment methods may vary depending on your device and location.
Where do I enter my discount code?
If you have a valid WHATS THE FRAGRANCE discount code, you can enter it at checkout before completing your order.
RETURNS & REFUNDS
What is your returns policy?
You can return your fragrance within 30 days of receiving your order for a refund or exchange. We understand you'll need to try the fragrance, so 1-2 test sprays are fine. However, we cannot accept bottles that have been used beyond this amount or returns made outside the 30-day period. To arrange a return or exchange, please contact our customer service team with your order number and we'll provide the next steps.
Who pays for return postage?
If you're returning an item because you've changed your mind or the fragrance isn't right for you, return postage is the customer's responsibility. If your order arrives damaged, faulty or incorrect, please contact us before returning anything so we can arrange the appropriate solution.
How long does a refund take?
Once your return has been received and approved, your refund will be issued to your original payment method. Your bank or payment provider may take additional time to process the refund.
PROBLEMS WITH YOUR ORDER
My fragrance arrived damaged or leaking. What should I do?
Please keep the product, parcel and all of the original packaging. Contact us with your order number, photographs of the damaged product, photographs of the packaging and a brief explanation of the issue. We'll help get it sorted.
I've received the wrong fragrance. What should I do?
Contact us with your order number and a photograph showing what you've received, and we'll look into it for you.
Something is missing from my order. What should I do?
Please contact us with your order number and photographs of the parcel and everything that arrived inside it so we can investigate.
PRODUCT CARE
How should I store my fragrance?
Store your fragrance in a cool, dry place away from direct sunlight, heat and large temperature changes. Proper storage helps protect the fragrance over time.
How can I make my fragrance last longer?
For better performance, apply your fragrance to clean, moisturised skin. Fragrance tends to hold better on hydrated skin, so moisturising before applying can help your scent last longer.
Can I spray the fragrance on my clothes?
Yes, but take care when spraying delicate or light-coloured fabrics. We recommend testing a small hidden area first, as fragrance oils may mark certain materials.
Why does a fragrance smell different on me?
Fragrance develops differently from person to person. Your skin, body temperature, environment and the way you apply it can affect how a fragrance smells and performs.
CUSTOMER SERVICE
How quickly will you respond to my enquiry?
Our customer service team is available Monday to Friday. We aim to respond to all enquiries within 48 hours, excluding weekends and bank holidays.
Still need help?
Please contact us through our website's Contact Us page. If your enquiry is about an existing order, include your order number so we can help you as quickly as possible.